Vodafone
Lighting Up Piccadilly Circus
Engagement
Strategic Partner for technology delivery and special projects.
What we learned
The power of xml can take you a long way.
Project Description
Overview:
Lighting Up Piccadilly Circus
GURUS and Reuters Media collaborated on a unique outdoor media project for Vodafone to deliver up-to-the-minute, headline news content onto a giant display screen in Piccadilly Circus.
Delivering innovative applications for today’s technology landscape, makes having a technology partner a must for any specialist vendor to deliver to the highly specialised requirements of individual clients. This individual approach and attention to client requirements allows GURUS and Reuters Media to develop tailor made offerings, to a wide range of clients, across a multitude of platforms.
Reuters & Vodafone in Picadilly Circus
The news content was to be displayed on an enormous, tri-colour LED screen, measuring 35ft in length and 2 ft in width. The news content combined a mixture of UK news, world news headlines, entertainment and sport.
Reuters Media provided the news content, delivered in a XML format. GURUS developed an application to filter, further refine and render the content for simple delivery to the client.
Technical & Additional Project Information
- Headline news content and consultancy services provided by Reuters Media
- Solution development and delivery provided by GURUS
- Reuters content supplied in XML format
- Hosting provided internally by GURUS
